Understand why your current customers bought.
Soba: Miso. Market positioning research and a written market positioning blueprint, for firms at £1m to £2.5m. £19,500.
For founder-led B2B professional services firms growing past their first plateau. 97% of firms in this category sound the same to the buyers they want. Your job is to grow the firm. Our job is to make sure the firm sounds like it deserves to be grown.
Market positioning is what stays in the room when you leave.
If you're the only person who can answer who buys from you, why they buy, and how to talk to them, you don't have a market position. You have a person.
You think you have a "market position." So do the other 6,225 firms in this dataset.
8,000 firms scored. 6,226 currently in the visualisation. The rest is being scored through 2026.
The Pan-European Professional Services Positioning Index is market research conducted by PandaRoll: Market Research and Insights, 2026. The visualisation you see here is published by Soba: Private Label. For methodology and full findings, visit pandaroll.co.uk.
So we sit down. We do the research. We work out who buys from you, why they buy, and how to talk to them. Then we write it down so the next person you hire can use it without you in the room.
What you get with Soba: Miso
Buyer interviews and competitor desk research. Four workshops to interrogate the findings, sharpen the niche, and agree the position. A written market positioning blueprint. A 90-day check-in to make sure the position is holding once it's live.
Not sure if Miso is right for you? Find out for free.
Run your score on Soba: IQ. No account, no email, no credit card.
During Miso, you'll get:
Buyer interviews. Competitor desk research. Four workshops with Storm. A written market positioning blueprint. A 90-day check-in.
After Miso, you'll have:
A market position your team can articulate without you in the room. A blueprint your next hire can read on day one. The clarity to make the next growth decision on purpose.
Buy it now, or keep staring at a stalled P&L.
Our promise: a market position your team can use, written down, ready for the next five years of growth.
£19,500. EUR / USD pricing available.
Book your Soba: Miso
To get started with Soba: Miso, fill out the form on the right and we'll be in touch faster than it takes miso to boil.