Claim more market share with research, not guesswork.
Made for companies between £2.5 million to £5 million in annual revenue.
You’ll get deep sector research, category buyer surveys, and a market position that stands out against the crowd.
This is what you’re up against.
5%
of brands are considered unique by buyers. The other 95% compete on price, familiarity, and luck.
94%
Of pricing power is driven by being meaningfully different to your competitors.
37%
willingness-to-pay premium for meaningfully different brands among buyers who choose a brand first and then look for the best price
40-60%
of qualified B2B opportunities end in no decision at all. They’re not lost - they’re entirely abandoned.
The success rate of companies growing their category share with guesswork is virtually zero. And yet companies keep trying. That's how you end up stalled between £2.5 and £10 million.
You're sandwiched between bigger firms with bigger names and smaller firms charging less. Your growth is steady but not explosive, and you can tell the difference between your random successes and your planned ones.
So what's your problem? It's simple: you don't know why your best clients bought from you. You can't replicate what's working because you haven't diagnosed it, so you're keeping on keeping on - but that's not going to build you into a bigger company.
You need to know exactly who to target, why they'll buy from you, and how to position yourself so you're not competing on price. Take away the guesswork and you're left with research.
Here’s how you’ll get to the top 5%
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Part one
Brand sentiment and competitor analysis
You'll find out what your customers and potential buyers actually think about you (not what you think they think, but what they actually think).
A competitor analysis including your biggest as well as your smallest competitors will reveal what they're doing well, what they're missing, and where the gaps are that you can own.
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Part two
Category buyer surveys and interviews
These surveys aren't just designed to understand why people aren't buying from you - they're also for understanding why people are buying from your competitors instead.
The insights we'll gain here will be paired with interviews of customers who love you and customers who weren't so happy. Knowing exactly what works and what doesn't will become your secret weapon.
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Part three
Workshops and delivery
Four intense workshops will bring everything together. You'll define your niche, decide where you want to fit in the market (based on the research) and together we'll establish your new core message.
Then we'll go ahead and implement it for you. You'll get new website copy and your GTM messaging all aligned with your new market position, allowing you to focus on expansion.
During Soba: Maki, you’ll get…
Competitor analyses showing you the gaps bigger firms and cheaper competitors are leaving open.
Customer interviews uncovering why your best clients chose you,so you can weaponise that to win more.
A defined niche so you're always talking to the right people in the right way.
A positioning statement and core message that actually converts.
New website copy built on your new positioning.
GTM messaging so your sales team knows exactly what to say and why it works.
After Soba: Maki you’ll have…
A market position that commands premium pricing because you're no longer competing with everyone else.
Faster sales cycles and better close rates because your positioning makes you the most obvious choice.
Messaging that works across your entire business (website, sales, campaigns, the lot).
A team that understands why you're different and can articulate it consistently.
The clarity to grow predictably instead of hoping for the next win.
Are you a sadist, or do you like when the competition beats you?
Our promise to is that your bold new market position will attract more of the clients you dream about and fewer of the ones that makes you want to die.
Prices start at 3.8% of your annual revenue.
Book your
Soba: Maki
To get started with Soba: Maki, fill out the form on the right and we’ll be in touch faster than it takes miso to boil.