Understand why your current customers bought.
Double down on it.
Win more.
Made for companies earning £1 million to £2.5 million
Ninety-five percent (95%!) of all B2B buyers aren't looking to part with their cash at any given time.
Your job is to be so damn good they can't say no.
Our job is to find out what they can't say no to.
You've built a firm with happy customers and seen some excellent growth, but our successes feel random: one month you have a strong pipeline, the next you're weeping over a P&L sheet. And all this is only compounded by you still having to be involved in the selling, delivering, and strategising of your services. You can feel the ceiling approaching.
The problem is that you don't know why your best customers bought from you, which means you can't replicate it with new prospects. You're winning deals by luck and personality, not by the strength of your market position. Worst of all, when you're not personally in the room, those deals fall apart.
You need to know exactly who your customers are, why they chose you, and how to package that so it sells itself.
It's the difference between working in your business, and building a business that works without you.
You need to know exactly who your customers are, why they chose you, and how to package that so it sells itself.
It's the difference between working in your business, and building a business that works without you.
Here's what you get with Soba: Miso
Research that uncovers what actually makes your best customers tick. Why they said 'yes' to you instead of someone else. What they value that your competitors don't even offer.
You'll then get four workshops with us where we translate that research into a crystal-clear positioning statement, a defined niche, and a core message that your team can use immediately.
You'll end our sessions with a positioning blueprint: how to talk about what you do, who to target, and why they'll buy. Everything mapped out.
From there, you implement it. Your website. Your sales conversations. Your pitch. We review your positioning before you launch it, then we check in monthly for 90 days to keep you accountable and answer the questions that come up.
During Soba: Miso, you'll get:
Customer interviews that show you exactly why your best clients chose you.
Competitor analysis so you understand what you're up against and where your real advantage is.
A defined niche so you stop trying to be everything to everyone.
A positioning statement and core message your entire team can understand and use.
Four workshops where you work through the strategy with us, not alone in your office guessing.
A review of your new positioning before you go live with it.
90 days of monthly check-ins to keep you on track and answer questions as they come up.
After Soba: Miso, you'll have:
Clarity on who your ideal customer actually is; not who you think it is, but who'll actually buy from and stay with you.
A positioning framework so your team can sell effectively and consistently, even when you're not in the room.
A growth lever that doesn't depend on your personality - your positioning does the work.
A roadmap for how to package and sell what you do so deals close faster and easier.
The confidence to stop saying 'yes' to all and sundry and to focus on the deals that are right for you.
The Soba: Miso process
Brand sentiment analysis
Competitor analysis
Workshop series
Delivery
Buy it now or keep staring at a stalled P&L.
The choice is yours.
In return we can’t promise you endless riches, but we can promise you this: if you pay attention, think harder than you’ve ever thought before, and do all of your homework, you’ll have the blueprint to get to £5 million (or more) in revenue.
And if you don’t? We still get your money - so don’t waste this opportunity.
Prices start at 1.4% of your annual revenue.
Book your
Soba: Miso
To get started with Soba: Miso, fill out the form on the right and we’ll be in touch faster than it takes miso to boil.
