Understand why your current customers bought.
Double down on it.
Win more.
For founder-led B2B professional services firms growing past their first plateau. 97% of firms in this category sound the same to the buyers they want. Your job is to grow the firm. Our job is to make sure the firm sounds like it deserves to be grown.
Market positioning is what stays in the room when you leave.
You've built a firm with happy customers and seen some excellent growth, but our successes feel random: one month you have a strong pipeline, the next you're weeping over a P&L sheet. And all this is only compounded by you still having to be involved in the selling, delivering, and strategising of your services. You can feel the ceiling approaching.
The problem is that you don't know why your best customers bought from you, which means you can't replicate it with new prospects. You're winning deals by luck and personality, not by the strength of your market position. Worst of all, when you're not personally in the room, those deals fall apart.
You need to know exactly who your customers are, why they chose you, and how to package that so it sells itself.
It's the difference between working in your business, and building a business that works without you.
You think you have a "market position." So do the other 6,225 firms in this dataset.
They all think the same thing. Filter by country, region, or industry to see how similar professional services firms are right across Europe.
The Pan-European Professional Services Positioning Index is market research conducted by PandaRoll: Market Research and Insights, 2026. The visualisation you see here is published by Soba: Private Label.For methodology and full findings, visit pandaroll.co.uk.
Here's what you get with Soba: Miso
Buyer interviews and competitor desk research.
Four workshops to interrogate the findings, sharpen the niche, and agree the position.
A written market positioning blueprint.
A 90-day check-in to make sure the position is holding once it's live.
Are you a sadist, or do you like when the competition beats you?
Not sure Soba: Miso is for you? Don't wait for us to tell you, ask Soba:IQ.
Free to use, no account, email, or credit card required. Soba:IQ scores your market position, so you can see if you actually need what we’re selling or not.
During Soba: Miso, you'll get:
Buyer interviews.
Competitor desk research.
Four workshops with Storm.
A written market positioning blueprint. A 90-day check-in.
After Soba: Miso, you'll have:
A market position your team can articulate without you in the room.
A blueprint your next hire can read on day one.
The clarity to make the next growth decision on purpose.
Buy it now, or keep staring at a stalled P&L.
Our promise: a market position your team can use, written down, ready for the next five years of growth.
£19,500. EUR / USD pricing available.
Book your
Soba: Miso
To get started with Soba: Miso, fill out the form on the right and we’ll be in touch faster than it takes miso to boil.
