Market positioning with bite; that we guarantee not everyone will like.
You've been one of that 8,000 all your life. Today that ends.
You're a grown up. You've used a dashboard before. Filter, search, play God. The control is in your hands.
8,000 firms scored. 6,226 currently in the visualisation. The rest is being scored through 2026.
The Pan-European Professional Services Positioning Index is market research conducted by PandaRoll: Market Research and Insights, 2026. The visualisation you see here is published by Soba: Private Label. For methodology and full findings, visit pandaroll.co.uk.
Most market positioning is vibes.
Take away the guesswork and you're left with research. We don't fuck with vibes (obviously).
Are you a sadist or do you like when the competition beats you?
Run your free score on Soba: IQ. The UK's first market positioning assessment tool. No account, no email, no credit card.
Research moves. Outcomes that don't shrug.
INTEGRAL
Repositioned out of a price war and into a category of one.
THE MOVE
Buyer interview programme + three-position focus group test.
"Storm gave us language our sales team could actually use."
BAMBOO ORCHARD
Sales cycle cut from nine months to four.
THE MOVE
Niche redefinition; new website copy and outreach scripts.
"The right buyers self-qualify in. The wrong ones don't waste our time."
SOUFFLET MALT
Pre-tender market position that held against three larger incumbents.
THE MOVE
Competitor desk research + market sentiment analysis.
"They split the room before we committed to a position."
The niching. The market positioning. The work that gets you out of the herd and into first place.
Discretion is structural. We don't publish a client logo wall because the work is competitively sensitive — most of our buyers don't want the rest of their category to know they're working with us until the position is live and the lead is built.
