Defend your market share.
Break into new territory.
Crush your competition.
Entry Requirements
Soba: Bento is made exclusively for £5 million to £10 million+ companies.
You'll get deep research, category buyer surveys, focus groups, and a bespoke advertising campaign built to make you unforgettable in your category.
DEFEND YOUR MARKET SHARE
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DEFEND YOUR MARKET SHARE //
You're competing against two different threats: the juggernauts of the world and the scale-ups. You've got one eye on defending your market share, but the other on your continued expansion, new service lines, and new client agreements.
The truth is, you can't be in two places at once; both defending your turf against the competition, whilst also forging ahead into new markets. It's time to think differently about how your category sees you. And you can't expand into a new market without understanding exactly why buyers would choose you over established players.
The problem with most positioning work is that it's entirely vibes based - little more than guesswork dressed up as strategy, and which has been checked against the 'thoughts' of a chatbot. It might be a pretty deck, but it won't make a difference to your pricing power, client quality, or sales velocity.
We don't work with 'vibes-based' - we work with deep research that uncovers what your market thinks, and explains clearly why they buy from you instead of your competitors: What makes someone choose you over your more expensive competitors? What makes them choose you over the cheaper option? This kind of understanding is what changes outcomes.
Enter: focus groups. The best way to kill the ego and get to the truth is to speak directly to the people who matter most, but don't owe you anything: your target customers. We'll test three distinct positioning angles with the focus groups (based on all the research) and then hone in on the angle that splits the room. Distinctive positioning doesn't feel safe; it divides the market into those who your business is for, and those who it isn't. The end result is faster conversions, premium pricing, more of the clients you want, and fewer of the clients who make you want to put your head through a plate glass window.
Some people call this 'winning without pitching' - we just call it 'business acumen'.
The Four Step Process
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Step 1
Research and discovery
Deep competitor research (up to 15 competitors from across your category)
Customer interviews with your clients - your best and most longstanding, as well as the ones who left you. This research will uncover why they bought from you, why they didn't, and more importantly, why they left.
A market positioning workshop; which segment of the market do you want to own, and why?
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Step 2
Building your niche
Defining your niche, identifying your prospect's core challenges, and mapping your expertise to those challenges.
This becomes your wedge. The specific problem you solve better than anyone else.
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Step 3
Testing and tone of voice
Three distinct positioning angles developed based on the research.
Focus groups test these angles with real buyers in your market. We'll be looking for the message that divides the room: the one that's so distinctive it makes some people uncomfortable as much as other people love it.
Your tone of voice built around the winning message. One hero service. One messaging framework for your USP.
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Step 4
Collateral and campaign
Brand new website copy built on your new positioning.
Brand new marketing collateral (everything from sales decks to case studies).
An advertising campaign written and designed for digital, out of home, print, and radio. You handle the media buying; your positioning will make sure it actually works.
What you get out of it
A market position so distinctive your competitors can't copy it. Buyers will now see you as a genuine differential in the market, not an interchangeable also-ran.
The intelligence about your market and the territory you want to break into.
Messaging so clear your sales team doesn't have to think; they just have to sell. Faster sales cycles. Better close rates.
Positioning that commands premium pricing because you're no longer competing with everyone else.
An advertising campaign that actually gets noticed and attracts the right clients -higher margin, better fit, lower churn.
A positioning bible so everyone in your company knows exactly what you stand for, long after we've moved on.
…or keep wondering what ‘exceptional’ feels like
Prices start at 6.1% of your annual revenue.
Book your
Soba: Bento
To get started with Soba: Bento, fill out the form on the right and we’ll be in touch faster than it takes miso to boil.
