How much are you losing each year to your place in the market?

Def: ‘Market position’ (positioning, position) is the space you hold in the market relative to your competitors and to your ideal client’s needs e.g. is it easy to confuse you with your competitors, and when your ideal client has a problem are you the first person they think of to solve it?

Chairman Claw’s Market Position Loss Calculator

How to use: We estimate that 10 - 33% of lost deals are the direct result of having a generic market position.

Chairman Claw’s Market Position Loss Calculator uses your annual revenue, our proprietary formula, information from the SPI/Deltek Professional Services Benchmark report and a study by Dixon/Mckenna to calculate how much you’re losing each year to poor market positioning.

Simply pop your annual revenue into the calculator and slide the dial. Your revenue figure is deleted as soon as you leave the page.

Soba — what weak positioning costs you
Put in your firm's real figure and the numbers below follow. Nothing leaves this page.
How much of those stalled deals do you put down to weak market position? Our estimate is a third. Drag it to your own.
A conservative estimate of around £33,000 a year.
Even at half that, still about £17,000 a year.
10% 33% to market position 50%
When a buyer can't tell you apart from three rivals, doing nothing feels safer than picking wrong. The dial sets how much of that indecision you lay at the door of your market position.
Two numbers underneath this stay fixed and sourced: a 25% new-business share (SPI/Deltek Professional Services benchmark, 2025) and a 40% no-decision rate (Dixon & McKenna, the JOLT Effect / HBR, 2022). They run against the revenue above. The attribution share is the one we don't dress up as research — it is our judgement, and the dial hands it to you.

Get a more accurate figure - and bring the heat to your competitors

Chairman Claw’s Market Positioning Loss Calculator can only do so much. For a more accurate figure, and to learn what’s working against you and how to fix it, run your URL through Soba:IQ.

Soba:IQ is the UK’s first publicly available market positioning assessment tool.

It reads your website to score your market position out of 5 and tells you what’s working for and against you.

Not only is it completely free, but you don’t need to create an account, hand over your email address, or put in your credit card number.

Run my score