Claim more market share with research, not guesswork.
Soba: Maki. The flagship Enterprise engagement. Research, market positioning, focus group testing, and full implementation. £84,500.
For B2B professional services firms at £2.5m to £5m, ready to take a market position their competitors can't follow them into. We test three positions in front of category buyers, so you know we've split the room before we commit.
97%
of firms in this category sound the same to the buyers they want.
Source: Pan-European Professional Services Positioning Index, 2026.
That number came from this dataset. You're a grown up. You've used a dashboard before. Filter, search, play God. The control is in your hands.
8,000 firms scored. 6,226 currently in the visualisation. The rest is being scored through 2026.
The Pan-European Professional Services Positioning Index is market research conducted by PandaRoll: Market Research and Insights, 2026. The visualisation you see here is published by Soba: Private Label. For methodology and full findings, visit pandaroll.co.uk.
The success rate of companies growing their market share with guesswork is close to zero. And yet companies keep trying. That's how firms stall between £2.5 and £10 million.
You're sandwiched between bigger firms with bigger names and smaller firms charging less. Your growth is steady but not explosive, and you can tell the difference between your random successes and your planned ones.
You probably know roughly why your best clients bought from you. The problem is your category does too. Every firm above you and below you is making the same claims, going after the same buyers, and pretending their work is meaningfully different. The buyer can't tell you apart, so the buyer chooses on price.
You need to know exactly who to target, why they'll buy from you, and how to take a market position your competitors can't follow you into. Take away the guesswork and you're left with research.
Step 1: Research.
Buyer interviews, competitor desk research, market sentiment analysis, your existing client feedback, the dataset. Workshop one: we walk you through what we found.
Step 2: Niche.
We define exactly who you should be selling to. Workshop two: we agree the niche together.
Step 3: Three positions, one focus group.
We draft three market positions. We put all three in front of category buyers in a focus group. The room splits. Workshop three: we choose the position the data supports.
Step 4: Implementation.
Once you've signed off the position, we write the website copy and the GTM messaging. New homepage. New service pages. Sales scripts. Pitch deck language. Email and outreach copy. Everything your team needs to take the position into the market on day one.
We don't run media. We don't make ads. We give you the language; you decide where to put it.
Workshop four: we hand over the language and walk your team through it.
Not sure Maki is right for you? Find out for free.
Run your score on Soba: IQ. No account, no email, no credit card.
During Maki, you'll get:
Buyer interviews. Competitor desk research. Market sentiment analysis. A defined niche. Three drafted market positions. A focus group testing all three. Four workshops. A focus-group-tested market position. New website copy and GTM messaging.
After Maki, you'll have:
A market position your competitors can't follow you into. Faster sales cycles and better close rates because the right buyers self-qualify in. A messaging architecture that works across your website, your sales, and your collateral. A team that understands why you're different and can articulate it without you in the room. The clarity to grow on purpose instead of hoping for the next win.
Buy it now, or watch your competitors do it first.
Our promise: a market position that attracts more of the clients you actually want, and fewer of the ones you've been quietly tolerating.
£84,500. EUR / USD pricing available.
Book your Soba: Maki
To get started with Soba: Maki, fill out the form on the right and we'll be in touch faster than it takes miso to boil.
