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Literature reviews
One third of UK marketers don’t have formal training in marketing - making marketing one of the least qualified professions, following HR and journalism.
These literature reviews bring together more than 80 years of academic thinking about positioning, differentiation, buyer and purchasing psychology, and effective, defensible, price increases.
All carefully reviewed and edited to provide you with access to the best thinking - all beautifully packaged and imminently readable.
The decline of skilled marketers
The case for market positioning
The case for market positioning
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